Eric Ahrendt Writer

Write What You Know

If you’re an aspiring creative writer, it’s a good bet you’ve received that piece of advice: Write what you know. It’s not often given to business writers, but the reasons it makes sense still apply. If you’re a staff writer for an organization, you’re hearing, reading, talking and thinking about your company’s products, services, markets, […]

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Negotiating with Clients About Deadlines

In my experience, “When can you get it to me?” is tied with “How much will it cost?” for being the first question a client asks after explaining an assignment. Both are kind of hard to answer before you’ve had a chance to review source materials, decide if you need to do interviews, figure out […]

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Good, Better, Best

St. Jerome’s hoary advice regarding effort and work quality, which I find nearly impossible to apply to my marcom writing, is: “Good, better, best. Never let it rest. Till your good is better and your better, best.” As a priest (later a saint) living in the fourth and fifth centuries, he had a lot of […]

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Pleasing Two Masters

Posted on April 25, 2014 by Comments are off

Like many freelancers, I usually work directly for companies, but occasionally I’m hired to work for an agency or an individual whose client is the company. In that situation, I have two masters: the agency person who hired me, and the marketer at the company they represent. Interposing the agency person as an extra boss/editor/client […]

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Close Enough for Marketing Work

Posted on March 27, 2014 by Comments are off

I’m always impressed when I hear how much time industry analysts, investigative reporters, staff writers for The New Yorker and others spend creating their exposés, nonfiction magazine articles, essays, and so on. To do the best job possible, they research the subject matter extensively in existing documents, interview experts, and write draft after draft—reviewed and […]

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Projects That Take Too Long

Posted on March 4, 2014 by Comments are off

I’ve been working on writing a fairly simple website for a client for five months. Not every day, of course. In fact, not every week, or even every month. And that’s the problem. When you repeatedly start and stop a writing project, it’s harder to deliver good copy than if you work intensively and continuously […]

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Lots More Money—With Really Good Taste

Posted on October 16, 2013 by 2 Comments

Took the train from Philadelphia to NYC. This is a statue in the Pennsylvania station dedicated to the employees of the Pennsylvania Railroad who died in WWII. We got to Penn Station in NYC and stored our luggage, then went to see the Frick Collection near Central Park. It has paintings, sculpture and decorative arts […]

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Too Much Money

Posted on October 15, 2013 by 2 Comments

Today we visited the Nemours Mansion and Gardens, the estate of Alfred I. duPont. The duPonts made their money manufacturing and selling gunpowder in the early 20th century. Nemours is the “grandest residence ever constructed in Delaware.” It’s like Hearst Castle. Every room is filled with really expensive stuff. And the mansion is on 222 acres […]

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About My Blog

Most of these posts are my opinions and observations about marcom writing; others are about somewhat-related subjects I felt were post-worthy. I'm just hoping none of my current clients leave me after reading these.

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