Eric Ahrendt Writer

Archive for January, 2015

Using a Morgue

Posted on January 1, 2015 by Comments are off

Using a morgue is a tip I picked up so long ago I don’t remember the source. I think it was in a book of advice for journalists. In journalism, the morgue is an archive of past issues kept for quick reference. But the advice I remember is to create a morgue for each writing assignment and use it to store relevant content you’ve found via research but don’t think you’ll use in your first draft.

I find this especially useful in my workflow for writing a longer document, like a white paper or solution brief. I collect all my sources—interviews, analyst reports, collateral, online articles—and extract the passages I think I can use. I put them all in one long document so I don’t have to keep going back to each individual source. Then, working in that long document, I put them in the rough order I’ll use them and eliminate material I think is redundant or not useful. But I don’t delete it. I create a Word document I name Morgue and cut and paste all the material there. I keep it open and minimized while working on the draft, and keep adding to it as I refine the content. If I later decide I want to use one of those discarded extracts, it’s easy to find it and put it back in the draft.

Fitting Documents Within Word Limits

The morgue is also a big time-saver when you’re writing a document that has strict word limits. I’ll write a draft that covers the subject and doesn’t, in my opinion, include any extraneous material. But what often happens then is that I’ll do a word count and find my draft is 1,600 words long for a document with a word limit of 1,200. So I’ll go back through and be ruthless about cutting entire paragraphs—but again, I don’t delete them, I cut and paste them into the morgue. That way, if the client later says the word limit isn’t all that strict and asks to expand the section on benefits, or alternatives, or related products, or whatever, and I know I cut copy from that section in an earlier draft, it’s super quick to grab it from the morgue and put it back in.

The morgue is also useful for context and for keeping an original version of the source material. I often heavily edit the source material and if it happens that I remove too much context or the client asks for changes, it’s useful to be able to go back to the original and see what it says. The advantage is that it’s a lot quicker to find the passage in the morgue than to search through all the source documents.

So try keeping a morgue on your longer assignments and see if it doesn’t turn out to be a time-saver for you, too.

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Most of these posts are my opinions and observations about marcom writing; others are about somewhat-related subjects I felt were post-worthy. I'm just hoping none of my current clients leave me after reading these.

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