Eric Ahrendt Writer

Write What You Know

If you’re an aspiring creative writer, it’s a good bet you’ve received that piece of advice: Write what you know. It’s not often given to business writers, but the reasons it makes sense still apply. If you’re a staff writer for an organization, you’re hearing, reading, talking and thinking about your company’s products, services, markets, […]

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Negotiating with Clients About Deadlines

In my experience, “When can you get it to me?” is tied with “How much will it cost?” for being the first question a client asks after explaining an assignment. Both are kind of hard to answer before you’ve had a chance to review source materials, decide if you need to do interviews, figure out […]

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Good, Better, Best

St. Jerome’s hoary advice regarding effort and work quality, which I find nearly impossible to apply to my marcom writing, is: “Good, better, best. Never let it rest. Till your good is better and your better, best.” As a priest (later a saint) living in the fourth and fifth centuries, he had a lot of […]

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Posted on December 28, 2018 by Comments are off

Lists of the greatest inventions typically include the wheel, electricity, sliced bread, etc. Well, we have our own list of inventions that have dramatically improved our lives. Colored plastic sandwich bags. I know, these are probably on your list of great inventions, too. They work so much better that I’m surprised stores even sell clear bags […]

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Posted on December 18, 2017 by Comments are off

My wife and I routinely give each other advice, which we just as routinely ignore. For example: Get out of your comfort zone. My wife, Elaine, often urges me to do this, but I don’t, because it took me decades to find my comfort zone, and getting out of it makes me uncomfortable. Also, if I […]

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Posted on January 6, 2017 by Comments are off

They say it’s important to have hobbies in later life, so we’re getting prepared. Here are the ones we’re working on. Worm wrangling. Elaine started composting, so she bought worms—but not your garden-variety earthworms. These are artisanal worms that come with papers. Soon after bringing them home, she found them all trying to escape from […]

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Man vs. Devices

Posted on December 26, 2015 by Comments are off

If you think machines are our servants, you’re deluded. Like everyone else, Elaine and I are engaged in an ongoing struggle for dominance with our cell phones and computers, but we deal with other devices, seemingly less smart, that are still formidable adversaries. My office chair. It’s never worked the way it’s supposed to, so […]

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Using a Morgue

Posted on January 1, 2015 by Comments are off

Using a morgue is a tip I picked up so long ago I don’t remember the source. I think it was in a book of advice for journalists. In journalism, the morgue is an archive of past issues kept for quick reference. But the advice I remember is to create a morgue for each writing […]

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About My Blog

Most of these posts are my opinions and observations about marcom writing; others are about somewhat-related subjects I felt were post-worthy. I'm just hoping none of my current clients leave me after reading these.


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